Explain In what segments you can categorize digital marketing?

Are you a fresher and preparing a digital marketing interview questions and answers for freshers, then start scratching from the basics**.** Digital marketing – the term can be easily categorized into two segments. Namely inbound marketing and outbound marketing.

Inbound marketing refers to the technique whereby one can take up the assistance of social media, webinars, e-books, newsletters as well as the increase in the number of clicks on the links i.e. PPC.

This helps a customer to learn regarding the company and all the products offered by it.

If you like to get more details on Inbound marketing


Outbound Marketing is a marketing aspect that deals with reaching out to potential buyers through digital platforms, calls, email and placing advertisements.