Explain Google Analytics?

Digital Marketing
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Explain Google Analytics?

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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

How it works: Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. When users to your website view a page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics.

Benefits are associated with GA:

  • With Google Analytics, you can uncover valuable data about your audience to determine which channels drive most of the traffic to your website. The Audience section provides a lot of information about the people who visit your website like their age, gender, interests, devices, and location.

  • Google Analytics can collect a lot of data about how people use a website. At its most basic, it will collect: Time of visit, pages visited, and time spent on each page of the webpages. Referring site details (such as the URI a user came through to arrive at this site)

  • Google Analytics allows you to track many important metrics, covering all aspects. You can monitor the effectiveness of your online marketing strategies, onsite content, user experience, and device functionality. All these statistics show you what is working well, and more importantly, what isn’t.

  • Also, once you identify any issues your site may have, you can create a solution. Google Analytics allows you the information needed to improve your website and make it the best it can be.