Explain Google Adwords

Digital Marketing
#1

Explain Google Adwords.

#2

  • Google AdWords is one of the services advertisers use for online promotion of their content, brand, website, etc through certain defined keywords to achieve traffic or leads.

  • Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

  • Depending on the competitiveness of the keywords you’re bidding for and the relevancy of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we’ve found that Google AdWords is extremely effective for many kinds of businesses, as long as they don’t waste their money on the wrong keywords, or write weak, low CTR ads.

  • The text advertisements are generally short with 1 headline of 25 characters, 2 descriptive text lines of 35 characters each and the URL with 35 characters.

  • The most useful feature of Google Adwords is that it enables advertisers to target the placement of their ads to any specific location, language and even IP address exclusions. The limitation to exclude IP address, or the ranges of addresses is 500.

  • Advertisers get an option of a control panel wherein they can put keywords, domain names, topics, demographic preferences to target the sites of Google network for promotion. This is known as Site-Targeting.

  • Another useful feature of Adwords is re-marketing wherein it allows advertisers to show the ads to the users who have already been to their site. This way the conversion rate gets high.