Explain Google AdWords Remarketing.
Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.
Remarketing campaigns are effective and easy to build. They can drive a high ROI. They give you a second chance at converting those ‘could-have-been’ customers. If you found that people interacted with your Facebook page or blog but didn’t end up buying your products, you can get them back to your site to buy.
Google Remarketing allows you to run remarketing ads on the Google Display Network (including Gmail Sponsored Promotions), YouTube and even the Google Search Network. Altogether, that gives you the ability to remarket to over 90% of the internet.