Explain Google Adwords. Also explain Google AdWords Remarketing

Google AdWords is a Google internet advertising tool that enables advertisers to contact their customers quickly. This service is used by businesses to display advertisements on Google and its advertising network. It is the world’s most well-known Pay-Per-Click advertising system. Businesses may establish an ad budget using Adwords, and payments are made when consumers click on the advertisements. The Google Adwords service is mostly concerned with keywords.

Google AdWords Remarketing is a targeted marketing approach that allows businesses to contact consumers who have previously visited their website but did not complete a transaction. Remarketing allows you to reach the appropriate individuals with the right message at the right time. It aids conversion rates by allowing previous site users who are already familiar with your brand to quickly convert into prospective buyers.

Remarketing in Google Ads consists of static images, animated images, video, responsive ads, and text ads that are placed on the Google Display and Google Search Network. What makes remarketing different from standard Display and Search advertising is the targeting. Remarketing consists of using a special tracking code to place cookies on the browsers of people visiting your website, and then serving ads to those with that cookie, specifically, on the Display and Search network. It can be a very powerful component of a PPC campaign.
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