Does TCS hire for Digital marketing jobs as freshers in campus placements?

Digital Marketing jobs include Marketing and advertising operations which Offer omnichannel campaigns using digital platforms, data, and content to drive demand and deliver improved ROI. Channel types include email, SMS, SEO, paid search, display advertising and programmatic. Digital Marketing as a role is growing and almost all companies are hiring for this role and companies have set up dedicated departments for the Digital Marketing. Some of the roles in the domain are
• Digital Marketing Manager (DMM) …
• Content Strategist (CS) …
• Conversion Rate Optimizer (CRO)/Conversion Rate Manager. …
• Pay-Per-Click (PPC) Specialist/Manager. …
• Search Engine Optimizer (SEO)/ Search Engine Marketing (SEM) Specialist. .
• Email Marketing Specialist (EMS)

TCS has a separate digital marketing department and it does hire freshers in the department. TCS hire for experienced professionals in Digital Marketing. Mostly they hire for positions like Search Analysts, Ad Marketing, Paid Marketing Analysts, etc. The interviews are difficult to crack as a candidate needs to demonstrate strong conceptual knowledge to convert it.

TCS looks for experienced Digital Marketing specialists. They primarily hire for positions such as:

  1. Digital Analysts - Digital analysts operate as part of a team with Digital Marketers, Project Managers, Lead Generation Marketers, SEO experts, Designers, and other marketing specialists to assess the reach and efficacy of digital marketing campaigns. They offer suggestions for how to improve the campaigns’ performance and user experience.
  2. Media Consultant - A media consultant is a marketing or public relations professional employed by corporations or political candidates to help them gain favorable news coverage. Media consultants typically write press releases to promote a company’s, organization’s, or individual’s accomplishments, as well as prepare subjects for media interviews.
  3. Digital Campaign Manager - Digital campaign managers are in charge of the company’s digital marketing initiatives, such as SEO/SEM, social media, email, and online displays, as well as their creation, execution, and administration. The job tasks and abilities to search for the perfect candidate are outlined in this document.