Yes! One of those non-negotiables is a blog. A blog is an essential component of social media marketing, in addition to all of the benefits it delivers on its own, such as boosting your credibility as an industry expert and delivering fresh, keyword-rich material on a regular basis to delight the search engines. A link to a blog post is one of the most successful forms of information to share on social media. You won’t have nearly as much to speak about with your followers, and you won’t be bringing nearly as much traffic to your site if you don’t share new blog entries on a regular basis.
Absolutely. A blog not only allows for the potential of more visibility to search engines, but it also gives your company a little bit of personality.
Social media in general is becoming an expected part of marketing and communication efforts with customers by all businesses. When you set up your company’s social media accounts, like Twitter or Facebook, should you invest time establishing a personal tone? Absolutely! As opposed to taking on the “patronizing” or “preachy” tone that some might see in traditional advertising strategies, given the wide range of media outlets available today (including blogs), establish connections with prospective clients through humor and creativity by providing thought-provoking content relevant to them via blog posts.