Do You Know the Following Metrics?

Eight different email marketing interview questions pop-up once this particular question is being asked. Given below are explanations of these each metric connected to digital marketing.

Open Rates

Do you know out of 10 emails a maximum of 3 emails are being opened by the users?

Open rate testifies how many numbers of people have opened your email.

The standard way of expressing an open rate is to calculate the percentage. For instance, if 4 emails are opened out of 10, it accounts for a 40% open rate.

This is one of the most common email marketing interview questions asked by the interviewers. Depending upon the industry, a good open rate should be ranging between 20-30%.

Click-Through Rates

If your email contains any link to your webpage and a reader clicks on it that is the ‘click’ we are talking about.

CTR is measured in percentage and computed using a formula – Number of clicks / 100.

If your CTR is 30% that means 30 out of 100 people clicked on your link.

Unsubscribe Rate

The number of people opting out of your emails is considered as unsubscribes.

Unsubscribe rate is computed using – Number of unsubscribes/ 100.

Hard Bounces

.Sending emails to invalid email ids are referred to as Hard Bounces. ISP giants such as Google, Yahoo, and Hotmail monitor hard bounces regularly and in a strict fashion. You can’t afford to neglect Hard Bounces. Once a hard bounce occurs, you should immediately remove the id from your mailing list.

Soft Bounces

An email sent to a full inbox is referred to as a soft bounce.

After some emails are moved to trash by the account holder, your email will appear in the inbox.

Complaint or Abuse Rate

This provides you with an insight of the users who have marked your mail as ‘spam’.

The average complaint rate in the industry persists at .02 percent. According to industry standards, the complaint rate should be below .05 percent.

To maintain your reputation, it is advisable to keep your unsubscribe button visible.

Forward Rate

The success of email marketing depends on these metrics at large. Forward Rate signifies how often your emails are read, opened, and shared for the references. The more your email attracts the users the higher the chance of forwarding rate arises.

It is also commonly known as ‘Share Rate’ or ‘Referral Rate’.

Keeping social media buttons on your website increases the potential forward rate.

Churn Rate

Churn Rate focuses on the exact count and frequency of the growth of your mailing list post deduction of unsubscribes, bounce rate, and complaints.

The average churn rate annually amounts to 25%. Thus, to keep a balance is advised to maintain a good email list, you must increase your email list by 25% every year.