Do I need to send an email newsletter?

Do I need to send an email newsletter?

  • Email newsletters have a much higher engagement rate than other types of digital marketing. Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
  • On average, the best frequency for newsletters are no more than twice a week and at least once a month. In fact, more and more consumers want to receive emails from brands. 61% of consumers want to see at least one email a week from brands they follow. So sending out a weekly newsletter is what most audiences want.