Do I need a social strategy to make this work?

Digital Marketing
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#1

Indeed, you can achieve your business objectives through your content strategy without social media marketing. For example, visitors using long-tail search terms (e.g. lower back pain or injury-related back pain) can certainly find your content through Google or Bing (although this doesn’t happen overnight).

However, social media marketing can help you distribute your content much faster and reach more people than your website. But, your social strategy doesn’t need to be complicated, and it certainly doesn’t need the help of a ‘guru.’ It’s simply a plan that will work seamlessly with your content strategy to help you achieve your business goals.

To do this, first understand how consumers behave online:

  • They meet in different places (Twitter, Facebook, Linkedin, YouTube, Digg);
  • They read, share and discuss different content (blogs, videos, podcasts, music);
  • They evaluate brands based on content. “People buy products to accomplish something” ~ Clayton Christensen author of It’s the Purpose Brand, Stupid. A brand’s content needs to explain what that ‘something’ is.
  • They are connected with one another and influence each other’s purchasing decisions