Organic rankings are those that are obtained as a result of natural traffic to your site; in other words, your site attracted visitors based on the services it provides, the appeal of its title and meta description, the brand recognition you’ve established, and your use of white hat SEO tactics, among other factors. Google Ads, on the other hand, is a paid advertising network that allows companies to display ads on their websites. These advertisements will show at the top or sidebars of a search results page and will be marked as non-organic. Google Ads, on the other hand, should not be ignored; it’s a wonderful tool for targeting niche audiences based on specific keyword searches, and it’s just pay-per-click.