Digital marketing organic rankings and google ads

What’s the difference between organic rankings and Google Ads?

The difference between organic search vs. paid search is simple: it’s the cost.
While organic search focuses on unpaid rankings in search results, the paid search focuses on paid rankings. With organic search, companies use SEO to optimize their site’s visibility or rankings in search results.


  • SEO is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users – in other words, it can help your site show up more often in relevant searches.

  • A PPC ad solution like Google Ads doesn’t have the same results as SEO, and won’t improve your organic search rankings. But, because of its flexibility,

  • Google Ads can help businesses of every size grab attention from people online in the moments that matter – that is, the exact moment they’re searching for a business like yours.

  • Improvements to your SEO can help your ranking on Google Search by making your page more relevant to users.

  • PPC ads like Google Ads are paid online advertisements which appear next to relevant searches and other content on the web