Differentiate between Google Adword and Double Click

Digital Marketing
, ,
#1

Differentiate between Google Adword and Double Click.

#2

Google AdWords got renamed to Google Ads and then DoubleClick for Publishers and DoubleClick Ad Exchange got put into a new platform that we now know as Google Ad Manager.

There’s a significant overlap between DoubleClick-based solutions in Google Marketing Platform and the more conventional Google Ads.

  • Targeting: Google Ads offers many targeting options including keyword-based targeting. In DoubleClick third-party audience available.

  • In Google Ads, You can specify the website manually. the number of impressions depends on the bidding. In DoubleClick, You can buy a certain number of impressions on chosen websites.

  • Increased reach: Limited to Google Adsense’s websites. DoubleClick have a wide range of websites/ separate websites

  • Pricing: In Google Ads, you can use CPC (Cost per click), CPM (Cost per thousand impressions). DoubleClick products charge CPM (Cost per thousand impressions) only.

  • Search 360 helps you enhance your existing Google Ads campaigns. Thanks to its flexible rules, your campaign performance would be comparable to constant high-quality manual optimisation. Google Ads alone doesn’t allow for such efficiency at the moment.