Differentiate between AdWords and AdSense.
Google AdWords is a system that allows businesses to bid for advertising space in the Google search results and on other Google-affiliated properties.
AdSense is a system that allows publishers and website owners to sell ad space to businesses. In other words, you have to pay to use AdWords, but AdSense could earn you money.
The main difference between AdWords and AdSense is this: AdWords is for advertisers, while AdSense is for publishers. When I say “publisher,” I mean anyone who has a website, is willing to sell ad space on it and is primarily interested in putting out regular content (as opposed to selling products and services).
There are three fundamental differences between AdWords and AdSense.
- Basis: Designed for
AdWords – They are designed for advertisers and help the marketers to advertise their content (search, display) on the Goggle’s network for their business.
AdSense – These are designed for publishers and enable them to reserve space (images, videos) for placing the marketer’s AdWords.
- Basis: Payment made to
AdWords – Aligning with the intent with which they are designed, businesses pay Google for placing their ads on search or display.
AdSense – Since, the intent is to create space for images, videos, etc., the publishers pay website owners for the same.
- Basis: Setting up process
AdWords – AdWords can be set up with a similar procedure used to sign up to any other website by just providing the information about the user’s google account and setting up preferences.
AdSense – Additional information is needed, like the website URL, type of account and phone number and has to be provided by the publisher.