Difference Between Viral Marketing and Guerrilla Marketing?

[rohit-lotlikar-b6b3af34 (Rohit Lotlikar)]

While viral marketing is all about users spreading your content organically and quickly, guerrilla marketing takes a slightly different approach. It is all about shattering conventional marketing methods and reaching users without using traditional outlets. In other words, the aim of guerrilla marketing is to ambush the viewer and build publicity, whereas viral marketing seeks to generate the organic and voluntary distribution of content from users.