When a website links to another website, there are two ways the website can be linked. The first way being a dofollow link, and the second way being a nofollow link. Although both types of links achieve the same goal of linking from the origin site to the destination site, they tell the search engine two different things.
Let’s discuss the differences between, and the use cases for dofollow and nofollow backlinks.
A dofollow link is a link that helps in terms of SEO by passing the authority of the origin site to the destination site. This passing of authority is called, “link juice.” Acquiring dofollow backlinks will help improve a website’s domain authority, or domain rating, which in turn, helps to improve keyword ranking.
By default, links are dofollow, so there is no need for rel=”dofollow” when linking to a website.
A nofollow link, or backlink, is a link which does not pass authority on to the website it is linking to. These links do not help in terms of SEO.
To make a link nofollow, add rel=”nofollow” to the code when linking to a website.
I hope you find this information helpful…see you on the next topic