This is the most frequently asked question in an email marketing interview. While answering this question, cover all the fringes of email marketing. But make sure you don’t just overdo it.
Email marketing is the best-personalized digital marketing tool that directly communicates with your existing and potential customers. Email Marketing establishes a significant relationship between your organization and your customers. Interaction via email generates leads and earn conversion hand in hand.
With email marketing, you can directly approach people who show their interest in your product/service (s).
Since it’s a defined communication channel to attract the potential user base towards your business email marketing needs to be precise and on point. Thus, both the product description and client attraction have to be in tune with each other to make the campaign a huge ‘hit’.