Describe an SEO experiment that can set up. Talk about your process, results, and hypothesis

Digital Marketing
#1

Describe an SEO experiment that can set up. Talk about your process, results, and hypothesis.

#2

  • SEO testing is the process of evaluating the best steps to optimize your pages for the search engine results pages (SERPs). Essentially, you’re experimenting to find out how to improve your SEO strategy and gain results.

  • Focus on updating old content – Here’s a simple trick to boost your traffic without spending any money. Just updating your old content. Freshen it up, add recent data and ensure no links are dead. Transform that 2019 roundup into a spanky new 2020 version.

  • Maximize local Content – Local content is the easiest way to rank quickly on Google as it is less competitive. Perform an SEO audit - analyze which region gets you maximum traffic and try to push content in the local language to that specific region.

  • Shift focus to video content – Video-based content is slowly gaining importance of late, as can be evidenced by the rise of Social Media platforms. People prefer video-based content to text-based content. Google is increasingly focusing its attention on trying to rank video.

  • Load HTML files from CDN – We are aware of the fact that site load speed is one of the key factors to rank higher on Google. If your site speed is slow, your site tends to have more bounce rates which hurts ranking.

  • A/B-Test your headlines – Come up with different types of headlines and compare them with one another. User metrics is one of the key aspects that Google looks at.

  • Tweak CTAs CTAs have to reel your visitors in without pressuring them — it’s a difficult balance that SEO testing can clear up. You can also change the level of urgency in your CTA messages.