Define a user journey of an online shopper

Define a user journey of an online shopper.

An online consumer journey leading to purchase usually comprises of these 5 stages:

  • Awareness : When the consumers has discovered your brand. A customer is usually introduced to an e-commerce site through various advertising tools or social media campaigns.

  • Consideration : Once your name is registered in the minds of your potential customers, they will search to check if you offer the products or service they need. Technically, at this stage your potential customers are going to get filtered.

  • Preference : Based on their research, the online shoppers establish a preference in terms of which website they want to purchase from.

  • Purchase: This is where the customer makes a purchase decision but they will consider repurchase if they experience a smooth checkout and payment system.