Dabur India Limited Intern- Sales and Marketing Interview Questions & Experience Guide

Interview Preparation
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Dabur India Limited Intern- Sales and Marketing Interview Questions & Experience Guide

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Company Name: Dabur India Limited

Position: Intern - Sales and Marketing

Application Process: The application was made through campus placement. The process began with a Group Discussion (GD) followed by an interview.

Interview Rounds:

  • Round 1 - Group Discussion (GD):

    • Topics Discussed: Topics like ChatGPT, AI, and current events were discussed.
    • Your Approach: I made sure to stay updated with daily current affairs and actively participated in the discussion, presenting my points clearly and concisely.
    • Outcome: Successfully cleared the GD round and moved to the next stage.

  • Round 2 - Interview:

    • Questions Asked: The interview was more conversational, focusing on my understanding of sales and marketing, my interest in the role, and how I would handle real-world scenarios.
    • Your Approach: I answered confidently, relating my academic knowledge to practical situations and demonstrating my enthusiasm for the role.
    • Outcome: The interview went well, and I received positive feedback.

Preparation Tips:

  • Stay updated with current affairs, especially topics related to technology and business trends.
  • Practice active participation in group discussions to improve clarity and confidence.
  • Brush up on basic sales and marketing concepts to handle interview questions effectively.

Conclusion:
Overall, the experience was quite smooth. The key was staying prepared and confident. For future candidates, I’d recommend focusing on current affairs and practicing GD topics to ensure a strong start in the process.

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Company Name: Dabur India Limited

Position: Intern - Sales and Marketing

Application Process: Applied through campus placement.

Interview Rounds:

  • Round 1 - General Interview:
    • Questions Asked:
      • Tell me about yourself.
      • Why do you want to work in sales and marketing?
      • How would you generate leads or sales for our products?
      • How would you handle a difficult customer?
    • Your Approach:
      • Prepared a concise introduction highlighting relevant skills and interests.
      • Researched Dabur’s product portfolio and market presence.
      • Watched YouTube videos on sales techniques and customer handling to frame answers.
    • Outcome: Successfully cleared the round.

Preparation Tips:

  • Research the company thoroughly, including its products and market strategies.
  • Watch videos on YouTube about generating sales/leads and handling customers to gain practical insights.
  • Practice answering general interview questions confidently.

Conclusion:
The interview was straightforward and focused on general questions related to sales and marketing. Preparing well about the company and brushing up on sales techniques helped a lot. For future candidates, I’d recommend focusing on practical scenarios and staying confident during the interview.

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Company Name: Dabur India Limited

Position: Intern - Sales and Marketing

Location: [Location not specified]

Application Process: Applied through campus placement.

Interview Rounds:

  • Round 1 - Group Discussion (GD):

    • Topics Discussed: Performance of the FMCG industry.
    • Your Approach: Actively participated, shared relevant insights about the industry trends, and supported points with examples.
    • Outcome: Cleared the GD round and moved to the next stage.

  • Round 2 - Personal Interview:

    • Questions Asked: Basic questions from my CV, such as my academic background, projects, and interest in the FMCG sector. Also, discussed the role of sales and marketing in FMCG.
    • Your Approach: Answered confidently, linked my experiences to the role, and demonstrated enthusiasm for the industry.
    • Outcome: Successfully cleared the interview and received positive feedback.

Preparation Tips:

  • Stay updated with the latest trends in the FMCG industry.
  • Be thorough with your CV and ready to explain any point mentioned in it.
  • Practice group discussions on diverse topics to improve articulation and teamwork skills.

Conclusion:
Overall, the interview process was smooth and well-structured. The key was to stay confident and articulate my thoughts clearly. For future candidates, I’d advise focusing on industry knowledge and being prepared to discuss your CV in detail.

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Company Name: Dabur India Limited

Position: Intern - Sales and Marketing

Location: [Not specified]

Application Process: Applied via campus placement in August 2023.

Interview Rounds:

  • Round 1 - Resume Shortlist:

  • Questions Asked: N/A (Resume screening round)

  • Your Approach: Ensured my resume was concise and focused on relevant skills and experiences. Avoided unnecessary personal details like photos, gender, age, or address.

  • Outcome: Successfully shortlisted for the next round.

  • Round 2 - Aptitude Test:

  • Questions Asked: 60 questions covering reasoning, with a 30-minute time limit.

  • Your Approach: Practiced reasoning questions beforehand to improve speed and accuracy. Managed time effectively during the test.

  • Outcome: Cleared the aptitude test.

  • Round 3 - Group Discussion:

  • Questions Asked: Topic - “Is 4 working days in a week good for employees?”

  • Your Approach: Actively participated, shared balanced viewpoints, and listened to others. Focused on clarity and logical arguments.

  • Outcome: Performed well in the group discussion.

Preparation Tips:

  • Be patient and confident throughout the interview process.
  • Practice reasoning and aptitude questions to improve speed and accuracy.
  • Work on communication skills for group discussions, ensuring clarity and active participation.

Conclusion:
The overall interview process was smooth and well-structured. Being prepared and confident helped me perform well in each round. For future candidates, I’d recommend focusing on resume clarity, reasoning skills, and effective communication during group discussions.

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Company Name: Dabur India Limited

Position: Intern - Sales and Marketing

Application Process: Applied through campus placement.

Interview Rounds:

  • Round 1 - Group Discussion:

    • Topic: Work from home vs. work from office.
    • Your Approach: I focused on presenting balanced arguments for both sides, highlighting productivity, collaboration, and flexibility. I made sure to actively listen and build on others’ points.
    • Outcome: Successfully cleared the round.

  • Round 2 - One-on-One Interview:

    • Questions Asked:
      1. Why sales? Why do you want to join this company?
      2. What sales? Why do you want to join this company?
      3. Why sales? Why do you want to join the company?
    • Your Approach: I emphasized my passion for sales, my understanding of Dabur’s market presence, and how my skills align with their goals. I also shared my enthusiasm for learning and contributing to their team.
    • Outcome: Cleared the round and received positive feedback.

Preparation Tips:

  • Brush up on current trends in sales and marketing.
  • Practice group discussions on diverse topics to improve articulation and teamwork.
  • Research the company thoroughly to answer “Why this company?” convincingly.

Conclusion:
The interview process was smooth and engaging. The group discussion was a great opportunity to showcase teamwork, while the one-on-one round tested my clarity of thought and passion for the role. I could have prepared more specific examples of my past experiences to strengthen my answers. Overall, it was a valuable learning experience!

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Company Name: Dabur India Limited

Position: Intern - Sales and Marketing

Location: Jaipuria Institute of Management, Lucknow

Application Process: Applied via campus placement in September 2022.

Interview Rounds:

  • Round 1 - Resume Shortlist:

    • Details: Resumes were shortlisted through AI. Out of 550-600 applications, only 160 were selected for the next round.
    • Outcome: My resume was shortlisted.

  • Round 2 - Group Discussion (GD):

    • Details:
      • Grouped into teams of 7.
      • Topic: “5G in India.”
      • Preparation time: 1-3 minutes.
      • Discussion duration: 7 minutes.
      • Non-participants were asked to conclude the GD.
    • Outcome: Only 13 candidates, including me, advanced to the next round.

  • Round 3 - One-on-One Interview:

    • Questions Asked:
      1. Tell me something about yourself.
      2. Why do you think you possess the skills mentioned in your resume?
      3. What’s your family background?
      4. Are you comfortable with a rural location?
      5. Explain the live project mentioned in your resume.
      6. What is the difference between sales and marketing?
      7. What factors drive consumer behavior?
    • Your Approach:
      • Answered confidently and truthfully.
      • Prepared STAR (Situation, Task, Action, Result) responses for soft skills.
      • Thoroughly reviewed my resume to address any questions.
    • Outcome: Successfully cleared the round.

Preparation Tips:

  • Be confident and truthful.
  • Pay attention to body language, as top management observes it.
  • Align your resume with the job description and ensure it is interconnected.
  • Prepare STAR responses for every soft skill mentioned.
  • Thoroughly review your resume to handle any grilling.

Conclusion:
The overall experience was insightful. Confidence and preparation were key. I could have practiced more on GD topics beforehand. For future candidates, focus on resume alignment, STAR responses, and staying composed during interviews.

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Company Name: Dabur India Limited

Position: Intern - Sales and Marketing

Location: Jabalpur

Application Process: I applied for this role through Naukri.com and was interviewed in December 2023.

Interview Rounds:

  • Round 1 - One-on-One Round:

    • Questions Asked:
      1. Sales and marketing
      2. Sales marketing
    • Your Approach: I focused on explaining my understanding of sales and marketing concepts, linking them to real-world examples and my academic background.
    • Outcome: I passed this round and moved to the next stage.

  • Round 2 - Group Discussion Round:

    • Details: The group discussion was moderated by Sunil Kushwaha. The topic was not specified, but it revolved around sales and marketing strategies.
    • Your Approach: I actively participated, shared my insights, and listened to others to build on their points.
    • Outcome: Successfully cleared this round.

  • Round 3 - Technical Round:

    • Questions Asked:
      1. Sales marketing
      2. Sales marketing and growth
      3. Marketing sales generate
      4. Market sale new program
      5. Dealer and distributor satisfaction for sale
      6. New scheme new sales
      7. Convert distributor new
      8. Market sale generate karne ke liye growth karne ke liye new advertising
      9. District new distributor generate
    • Your Approach: I answered each question by relating it to practical scenarios and my prior knowledge of sales and marketing. For technical terms, I explained them in simple language.
    • Outcome: Cleared the technical round and was selected for the internship.

Preparation Tips:

  • Brush up on basic sales and marketing concepts.
  • Practice group discussions on marketing-related topics.
  • Be ready to explain how you would implement strategies in real-world scenarios.

Conclusion:
Overall, the interview process was smooth and focused on practical knowledge. I could have prepared more case studies to back my answers. My advice to future candidates is to stay confident and articulate your thoughts clearly.

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Company Name: Dabur India Limited

Position: Intern - Sales and Marketing

Application Process: I applied via a recruitment consultant and was interviewed in July 2023.

Interview Rounds:

  • Round 1 - Resume Shortlist Round:

    • Outcome: My resume was shortlisted for further rounds.

  • Round 2 - One-on-one Round:

    • Questions Asked:
      • Tell me about yourself.
      • Attitude test.
    • Your Approach: I introduced myself confidently and answered the attitude test questions honestly.
    • Outcome: I passed this round.

  • Round 3 - Assignment Round:

    • Questions Asked:
      • What is your understanding of the work and location knowledge?
    • Your Approach: I explained my understanding of the role and my familiarity with the location.
    • Outcome: I cleared this round.

  • Round 4 - HR Round:

    • Questions Asked:
      • What is your experience and knowledge about the location?
    • Your Approach: I shared my relevant experience and knowledge about the location.
    • Outcome: I passed this round.

  • Round 5 - Technical Round:

    • Questions Asked:
      • Can you present your knowledge of Excel?
    • Your Approach: I demonstrated my Excel skills confidently.
    • Outcome: I cleared this round.

Preparation Tips:

  • Be honest and confident in your answers.
  • Smile and maintain a positive attitude throughout the interview.
  • Ensure you have a good understanding of the role and location.
  • Brush up on technical skills like Excel if required.

Conclusion:
Overall, the interview process was smooth, and I felt well-prepared. Being confident and honest in my responses helped me clear all the rounds. My advice to future candidates is to stay calm, be yourself, and showcase your skills and knowledge clearly.

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Company Name: Dabur India Limited

Position: Intern - Sales and Marketing

Location: Indian Institute of Management (IIM), Lucknow (Campus Placement)

Application Process: Applied via campus placement at IIM Lucknow.

Interview Rounds:

  • Round 1 - Case Study Round:

    • Questions Asked:
      1. Quickly run me through your CV.
      2. Tell me about a time when you were able to step into a group, take charge, get support, and bring about excellent results.
      3. What information did you seek out to make those decisions in this project?
      4. Did you receive any feedback or provide any feedback to the team members during the project?
      5. Can you think about a time when you thought there could be a better way of doing things and you thought of an improvement to an existing idea or process that made it significantly better?
      6. Give me an example of a time when you changed the direction of a project that resulted in a reduction of time or costs.
      7. Give me an example of a situation where you had to overcome major obstacles to make something important happen.
      8. What were the kind of results you were able to deliver?
      9. Tell me about a time when you were able to develop and maintain productive relationships while working with others even though you may have had different points of view.
      10. You have found a way to improve an important and difficult procedure that has been in place for many years in the organization. You would want to share this change which will improve the procedure but you sense that others will oppose this improvement. How would you deal with this situation?
    • Your Approach: I focused on providing structured answers using the STAR (Situation, Task, Action, Result) method to ensure clarity and impact. I also emphasized teamwork, problem-solving, and adaptability in my responses.
    • Outcome: Cleared the round successfully.

  • Round 2 - Case Study Round:

    • Questions Asked:
      1. Tell me about a time when you had to suddenly implement a change so as to get better results for the project.
      2. Why did you follow this approach?
      3. Tell me about a time when you had some conflicts in the workplace and how did you go about diffusing the situation?
      4. Did you not have guidelines from HR? Did you follow those?
      5. Give me an example of a time when you had to work on something new and innovative. How did you manage to perform in the situation?
      6. What were the risks involved in your approach?
      7. Tell me about a time when midway through the project, you had to go through a change in project objectives. How did you go about dealing with this change?
      8. Give me an example of a time when during an assignment you had to go through a change in roles and responsibilities.
      9. How will you go about achieving results for 4 separate projects due at different timelines – 1 is due tomorrow, 1 is due next week, 1 is due in 1 month and 1 is due in 1 year?
      10. Do you perceive any setbacks in this situation which may deter you at all?
      11. How would you ensure a positive outcome to the situation?
      12. You are working on a deliverable which is due in 1 week but suddenly your manager says that the deliverable needs to be ready by day after tomorrow. How do you go about in this situation?
    • Your Approach: I used real-life examples from my academic and internship experiences to demonstrate adaptability, time management, and conflict resolution skills. I also highlighted my ability to prioritize tasks under pressure.
    • Outcome: Advanced to the next round.

  • Round 3 - HR Round:

    • Questions Asked:
      1. Why does P&G use a behavioral and HR-based interview system in its recruiting process?
    • Your Approach: I explained the importance of behavioral interviews in assessing cultural fit, problem-solving abilities, and interpersonal skills, which are crucial for roles in sales and marketing.
    • Outcome: Successfully cleared the round and received the internship offer.

Preparation Tips:

  1. Do not lie or make up situations while answering HR questions. The interviewers have a good sense of when you are telling the truth and when you are making stuff up.
  2. Across the 3 interview rounds, questions may be repeated. It is completely alright to share the same instance/story across rounds. The main motive is to judge for consistency.
  3. Since Dabur focuses on behavioral aspects, prepare thoroughly for HR questions. The HR question bank should be sufficient.
  4. Interact with seniors who have gone through the process for insights.
  5. Use the internet to research common behavioral questions and practice answering them.

Conclusion:
Overall, the interview process was rigorous but fair, focusing heavily on behavioral and situational questions. What worked well for me was using the STAR method consistently and being honest in my responses. If I could do anything differently, I would practice more mock interviews to refine my delivery. My advice to future candidates is to prepare thoroughly for behavioral questions and stay calm during the interview. Good luck!

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Company Name: Dabur India Limited

Position: Intern - Sales and Marketing

Application Process: I applied via Naukri.com and was interviewed in December 2023.

Interview Rounds:

  • Round 1 - One-on-one Round:

    • Questions Asked:
      1. Sales and marketing
      2. Sales marketing
    • Your Approach: I focused on explaining my understanding of sales and marketing concepts and how they apply to Dabur’s product portfolio. I also highlighted my enthusiasm for the role.
    • Outcome: Cleared this round successfully.

  • Round 2 - Group Discussion Round:

    • Details: The topic was not specified, but the discussion revolved around sales and marketing strategies.
    • Your Approach: I actively participated, shared relevant points, and listened to others to build on their ideas.
    • Outcome: Cleared this round.

  • Round 3 - Technical Round:

    • Questions Asked:
      1. Sales marketing
      2. Sales marketing and growth
      3. Marketing sales generate
      4. Market sale new program
      5. Dealer and distributor satisfaction for sale
      6. New scheme new sales
      7. Convert distributor new
      8. Market sale generate karne ke liye growth karne ke liye new advertising
      9. District new distributor generate
    • Your Approach: I answered each question with practical examples and linked them to Dabur’s business model. I emphasized problem-solving and innovative ideas.
    • Outcome: Cleared this round and received positive feedback.

Preparation Tips:

  • Brush up on sales and marketing fundamentals.
  • Stay updated on Dabur’s product range and market strategies.
  • Practice group discussions to improve communication and teamwork skills.

Conclusion:
The interview process was thorough but fair. I felt well-prepared, but I could have researched more about Dabur’s recent marketing campaigns. My advice to future candidates is to focus on practical examples and stay confident throughout the process.

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Company Name: Dabur India Limited

Position: Intern - Sales and Marketing

Location: Jaipuria Institute of Management, Lucknow

Application Process: Applied via campus placement at Jaipuria Institute of Management, Lucknow, in September 2022.

Interview Rounds:

  • Round 1 - Resume Shortlist:

    • Details: Resumes were shortlisted through AI. Out of 550-600 resumes, only 160 were shortlisted.
    • Outcome: My resume was shortlisted for the next round.

  • Round 2 - Group Discussion (GD):

    • Details:
      • Grouped in teams of 7.
      • Topic: “5G in India.”
      • Preparation time: 1-3 minutes.
      • Discussion duration: 7 minutes.
      • Those who didn’t participate much were asked to conclude the GD.
    • Outcome: Only 13 candidates, including me, advanced to the next round.

  • Round 3 - One-on-One Interview:

    • Questions Asked:
      1. Tell me something about yourself.
      2. Why do you think you possess the skills mentioned in your resume?
      3. What’s your family background?
      4. Are you comfortable with a rural location?
      5. Explain the live project mentioned in your resume.
      6. What is the difference between sales and marketing?
      7. What are the factors that drive consumer behavior?
    • Your Approach:
      • I answered confidently and truthfully, ensuring my responses aligned with my resume.
      • For the project and skill-related questions, I provided detailed examples.
      • I emphasized my adaptability for rural locations.
    • Outcome: Successfully cleared the round.

Preparation Tips:

  • Be confident and truthful during the interview.
  • Pay attention to your body language, as top management observes it.
  • Thoroughly review your resume and be prepared to explain every detail.
  • Use the STAR method (Situation, Task, Action, Result) to describe your soft skills.
  • Tailor your resume to the job description to increase shortlisting chances.

Conclusion:
Overall, the interview process was rigorous but well-structured. Being truthful and confident helped me navigate the rounds successfully. I recommend future candidates to prepare thoroughly, especially for resume-based questions, and stay composed during the GD and personal interview.

13

Company Name: Dabur India Limited

Position: Intern - Sales and Marketing

Location: Indian Institute of Management (IIM), Lucknow (via campus placement)

Application Process: Applied through campus placement at IIM Lucknow.

Interview Rounds:

  • Round 1 - Case Study Round:

    • Questions Asked:
      1. Quickly run me through your CV.
      2. Tell me about a time when you were able to step into a group, take charge, get support, and bring about excellent results.
        • What information did you seek out to make those decisions in this project?
        • Did you receive any feedback or provide any feedback to the team members during the project?
      3. Can you think about a time when you thought there could be a better way of doing things and you thought of an improvement to an existing idea or process that made it significantly better?
      4. Give me an example of a time when you changed the direction of a project that resulted in a reduction of time or costs.
      5. Give me an example of a situation where you had to overcome major obstacles to make something important happen.
      6. What were the kind of results you were able to deliver?
      7. Tell me about a time when you were able to develop and maintain productive relationships while working with others even though you may have had different points of view.
      8. You have found a way to improve an important and difficult procedure that has been in place for many years in the organization. You would want to share this change which will improve the procedure but you sense that others will oppose this improvement. How would you deal with this situation?
    • Your Approach: Focused on providing structured answers using the STAR (Situation, Task, Action, Result) method to ensure clarity and impact.
    • Outcome: Advanced to the next round.

  • Round 2 - Case Study Round:

    • Questions Asked:
      1. Tell me about a time when you had to suddenly implement a change so as to get better results for the project.
        • Why did you follow this approach?
      2. Tell me about a time when you had some conflicts in the workplace and how did you go about diffusing the situation?
        • Did you not have guidelines from HR? Did you follow those?
      3. Give me an example of a time when you had to work on something new and innovative. How did you manage to perform in the situation?
        • What were the risks involved in your approach?
      4. Tell me about a time when midway through the project, you had to go through a change in project objectives. How did you go about dealing with this change?
      5. Give me an example of a time when during an assignment you had to go through a change in roles and responsibilities.
      6. How will you go about achieving results for 4 separate projects due at different timelines – 1 is due tomorrow, 1 is due next week, 1 is due in 1 month and 1 is due in 1 year?
        • Do you perceive any setbacks in this situation which may deter you at all?
        • How would you ensure a positive outcome to the situation?
      7. You are working on a deliverable which is due in 1 week but suddenly your manager says that the deliverable needs to be ready by day after tomorrow. How do you go about in this situation?
    • Your Approach: Maintained consistency in responses, using the same instances where applicable, and emphasized adaptability and problem-solving skills.
    • Outcome: Advanced to the final round.

  • Round 3 - HR Round:

    • Questions Asked:
      1. Why does P&G use a behavioral and HR-based interview system in its recruiting process?
    • Your Approach: Highlighted the importance of behavioral assessments in understanding a candidate’s fit for the role and company culture.
    • Outcome: Successfully cleared the round.

Preparation Tips:

  1. Do not lie or make up situations while answering HR questions. The interviewers have a good sense of when you are telling the truth and when you are making stuff up.
  2. It is completely alright to share the same instance/story across interview rounds. The main motive behind this is to judge for consistency.
  3. Since P&G mostly focuses on behavioral aspects, you only need to prepare for the HR questions. The HR question bank should be good enough.
  4. Interactions with seniors and leveraging the internet for preparation can be beneficial.

Conclusion:
The interview process was thorough and focused heavily on behavioral and situational questions. What worked well was using the STAR method consistently and being honest in my responses. If I could do anything differently, I would perhaps prepare more diverse examples to showcase a wider range of skills. My advice to future candidates is to focus on authenticity and consistency in your answers, and ensure you have a clear understanding of your past experiences to articulate them effectively.

14

Company Name: Dabur India Limited

Position: Intern - Sales and Marketing

Location: (Not specified)

Application Process: Applied via campus placement at Indian Institute of Management (IIM), Lucknow.

Interview Rounds:

  • Round 1 - Case Study Round:

    • Questions Asked:
      1. Quickly run me through your CV.
      2. Tell me about a time when you were able to step into a group, take charge, get support, and bring about excellent results.
        • What information did you seek out to make those decisions in this project?
        • Did you receive any feedback or provide any feedback to the team members during the project?
      3. Can you think about a time when you thought there could be a better way of doing things and you thought of an improvement to an existing idea or process that made it significantly better?
      4. Give me an example of a time when you changed the direction of a project that resulted in a reduction of time or costs.
      5. Give me an example of a situation where you had to overcome major obstacles to make something important happen.
      6. What were the kind of results you were able to deliver?
      7. Tell me about a time when you were able to develop and maintain productive relationships while working with others even though you may have had different points of view.
      8. You have found a way to improve an important and difficult procedure that has been in place for many years in the organization. You would want to share this change which will improve the procedure but you sense that others will oppose this improvement. How would you deal with this situation?
    • Your Approach: Focused on providing structured answers using the STAR (Situation, Task, Action, Result) method to ensure clarity and relevance. Highlighted leadership, problem-solving, and teamwork skills.
    • Outcome: Advanced to the next round.

  • Round 2 - Case Study Round:

    • Questions Asked:
      1. Tell me about a time when you had to suddenly implement a change so as to get better results for the project.
        • Why did you follow this approach?
      2. Tell me about a time when you had some conflicts in the workplace and how did you go about diffusing the situation?
        • Did you not have guidelines from HR? Did you follow those?
      3. Give me an example of a time when you had to work on something new and innovative. How did you manage to perform in the situation?
        • What were the risks involved in your approach?
      4. Tell me about a time when midway through the project, you had to go through a change in project objectives. How did you go about dealing with this change?
      5. Give me an example of a time when during an assignment you had to go through a change in roles and responsibilities.
      6. How will you go about achieving results for 4 separate projects due at different timelines – 1 is due tomorrow, 1 is due next week, 1 is due in 1 month and 1 is due in 1 year?
        • Do you perceive any setbacks in this situation which may deter you at all?
        • How would you ensure a positive outcome to the situation?
      7. You are working on a deliverable which is due in 1 week but suddenly your manager says that the deliverable needs to be ready by day after tomorrow. How do you go about in this situation?
    • Your Approach: Continued using the STAR method, emphasizing adaptability, conflict resolution, and time management skills. Provided specific examples to demonstrate problem-solving abilities.
    • Outcome: Advanced to the final round.

  • Round 3 - HR Round:

    • Questions Asked:
      1. Why does P&G use a behavioral and HR-based interview system in its recruiting process?
    • Your Approach: Explained the importance of behavioral interviews in assessing cultural fit, problem-solving abilities, and interpersonal skills.
    • Outcome: Successfully cleared the round.

Preparation Tips:

  1. Do not lie or make up situations while answering HR questions. The interviewers have a good sense of when you are telling the truth and when you are making stuff up.
  2. It is completely alright to share the same instance/story across interview rounds. The main motive behind doing this is to judge for consistency.
  3. Since Dabur India Limited focuses on behavioral aspects, prepare thoroughly for HR questions. The HR question bank should be sufficient.
  4. Interact with seniors for insights and guidance.
  5. Utilize online resources for additional preparation.

Conclusion:
The interview process was rigorous but rewarding. The key to success was being honest, structured, and consistent in responses. Practicing the STAR method and preparing behavioral examples in advance helped immensely. For future candidates, focus on clarity, relevance, and authenticity in your answers.

15

Company Name: Dabur India Limited

Position: Intern - Sales and Marketing

Location: (Not specified)

Application Process: Applied via campus placement at Indian Institute of Management (IIM), Lucknow.

Interview Rounds:

  • Round 1 - Case Study Round:

    • Questions Asked:
      1. Quickly run me through your CV.
      2. Tell me about a time when you were able to step into a group, take charge, get support, and bring about excellent results.
        • What information did you seek out to make those decisions in this project?
        • Did you receive any feedback or provide any feedback to the team members during the project?
      3. Can you think about a time when you thought there could be a better way of doing things and you thought of an improvement to an existing idea or process that made it significantly better?
      4. Give me an example of a time when you changed the direction of a project that resulted in a reduction of time or costs.
      5. Give me an example of a situation where you had to overcome major obstacles to make something important happen.
      6. What were the kind of results you were able to deliver?
      7. Tell me about a time when you were able to develop and maintain productive relationships while working with others even though you may have had different points of view.
      8. You have found a way to improve an important and difficult procedure that has been in place for many years in the organization. You would want to share this change which will improve the procedure but you sense that others will oppose this improvement. How would you deal with this situation?
    • Your Approach: I focused on providing structured answers using the STAR (Situation, Task, Action, Result) method to ensure clarity and impact. I also emphasized my leadership and problem-solving skills.
    • Outcome: Cleared the round successfully.

  • Round 2 - Case Study Round:

    • Questions Asked:
      1. Tell me about a time when you had to suddenly implement a change so as to get better results for the project.
        • Why did you follow this approach?
      2. Tell me about a time when you had some conflicts in the workplace and how did you go about diffusing the situation?
        • Did you not have guidelines from HR? Did you follow those?
      3. Give me an example of a time when you had to work on something new and innovative. How did you manage to perform in the situation?
        • What were the risks involved in your approach?
      4. Tell me about a time when midway through the project, you had to go through a change in project objectives. How did you go about dealing with this change?
      5. Give me an example of a time when during an assignment you had to go through a change in roles and responsibilities.
      6. How will you go about achieving results for 4 separate projects due at different timelines – 1 is due tomorrow, 1 is due next week, 1 is due in 1 month and 1 is due in 1 year?
        • Do you perceive any setbacks in this situation which may deter you at all?
        • How would you ensure a positive outcome to the situation?
      7. You are working on a deliverable which is due in 1 week but suddenly your manager says that the deliverable needs to be ready by day after tomorrow. How do you go about in this situation?
    • Your Approach: I used real-life examples from my academic and internship experiences to demonstrate adaptability and prioritization skills. I also highlighted my ability to handle pressure and manage conflicts professionally.
    • Outcome: Cleared the round successfully.

  • Round 3 - HR Round:

    • Questions Asked:
      1. Why does P&G use a behavioral and HR-based interview system in its recruiting process?
    • Your Approach: I explained the importance of behavioral interviews in assessing cultural fit and long-term potential, linking it to P&G’s focus on leadership and teamwork.
    • Outcome: Cleared the round successfully.

Preparation Tips:

  1. Do not lie or make up situations while answering HR questions. The interviewers have a good sense of when you are telling the truth and when you are making stuff up.
  2. Also, across the 3 interview rounds, you will notice questions being repeated - it is completely alright to share the same instance/story across interview rounds. The main motive behind doing this is to judge for consistency.
  3. Since P&G mostly focuses on behavioral aspects, you only need to prepare for the HR questions. The HR question bank floats should be good enough.
  4. Interactions with seniors.
  5. Internet.

Conclusion:
Overall, the interview process was quite structured and focused on behavioral aspects. What worked well for me was preparing thoroughly using the STAR method and being consistent in my responses across rounds. For future candidates, I’d advise practicing behavioral questions and ensuring clarity in your answers. Also, don’t hesitate to use the same examples if they fit multiple questions—consistency is key!

16

Company Name: Dabur India Limited

Position: Intern - Sales and Marketing

Location: (Not specified)

Application Process: Applied via campus placement at Indian Institute of Management (IIM), Lucknow.

Interview Rounds:

  • Round 1 - Case Study Round:

    • Questions Asked:
      1. Quickly run me through your CV.
      2. Tell me about a time when you were able to step into a group, take charge, get support, and bring about excellent results.
        • What information did you seek out to make those decisions in this project?
        • Did you receive any feedback or provide any feedback to the team members during the project?
      3. Can you think about a time when you thought there could be a better way of doing things and you thought of an improvement to an existing idea or process that made it significantly better?
      4. Give me an example of a time when you changed the direction of a project that resulted in a reduction of time or costs.
      5. Give me an example of a situation where you had to overcome major obstacles to make something important happen.
      6. What were the kind of results you were able to deliver?
      7. Tell me about a time when you were able to develop and maintain productive relationships while working with others even though you may have had different points of view.
      8. You have found a way to improve an important and difficult procedure that has been in place for many years in the organization. You would want to share this change which will improve the procedure but you sense that others will oppose this improvement. How would you deal with this situation?
    • Your Approach: I focused on providing structured responses using the STAR (Situation, Task, Action, Result) method to ensure clarity and impact. For behavioral questions, I highlighted instances from my academic projects and internships where I demonstrated leadership, problem-solving, and teamwork.
    • Outcome: Advanced to the next round.

  • Round 2 - Case Study Round:

    • Questions Asked:
      1. Tell me about a time when you had to suddenly implement a change so as to get better results for the project.
      2. Why did you follow this approach?
      3. Tell me about a time when you had some conflicts in the workplace and how did you go about diffusing the situation?
      4. Did you not have guidelines from HR? Did you follow those?
      5. Give me an example of a time when you had to work on something new and innovative. How did you manage to perform in the situation?
      6. What were the risks involved in your approach?
      7. Tell me about a time when midway through the project, you had to go through a change in project objectives. How did you go about dealing with this change?
      8. Give me an example of a time when during an assignment you had to go through a change in roles and responsibilities.
      9. How will you go about achieving results for 4 separate projects due at different timelines – 1 is due tomorrow, 1 is due next week, 1 is due in 1 month and 1 is due in 1 year?
        • Do you perceive any setbacks in this situation which may deter you at all?
        • How would you ensure a positive outcome to the situation?
      10. You are working on a deliverable which is due in 1 week but suddenly your manager says that the deliverable needs to be ready by day after tomorrow. How do you go about in this situation?
    • Your Approach: I used real-life examples from my experiences to demonstrate adaptability, conflict resolution, and time management. I emphasized my ability to prioritize tasks and collaborate under pressure.
    • Outcome: Cleared the round and moved to the final HR round.

  • Round 3 - HR Round:

    • Questions Asked:
      1. Why does P&G use a behavioral and HR-based interview system in its recruiting process?
    • Your Approach: I explained the importance of behavioral interviews in assessing cultural fit, problem-solving abilities, and interpersonal skills, aligning my response with P&G’s focus on leadership and teamwork.
    • Outcome: Successfully cleared the round.

Preparation Tips:

  1. Do not lie or make up situations while answering HR questions. The interviewers have a good sense of when you are telling the truth and when you are making stuff up.
  2. Also, across the 3 interview rounds, you will notice questions being repeated - it is completely alright to share the same instance/story across interview rounds. The main motive behind doing this is to judge for consistency.
  3. Since P&G mostly focuses on behavioral aspects, you only need to prepare for the HR questions. The HR question bank floats should be good enough.
  4. Interactions with seniors.
  5. Internet.

Conclusion:
Overall, the interview process was rigorous but insightful. The key to success was being authentic and using the STAR method effectively. I could have prepared more examples beforehand to avoid repetition. For future candidates, focus on behavioral questions and practice articulating your experiences clearly.