Beyond marketing objectives, social media allows us to interact with our customers and audiences in ways that we can’t as easily in other channels.
Sure, we can send emails to those that have subscribed. However, when we want to foster community and have open communication with more two-way opportunities, social media is the best channel.
Even if we’re not thinking about social for customer support – at some point – a customer is going to use it to reach us for an issue. Don’t get caught off guard or wait for it to find you.
Leverage social media for [customer support where appropriate, and for outreach for any topics where it makes sense.
Whether community building, charitable ventures, or other uses where you can rally your audience to individually or collectively take action or provide deeper relationships, you don’t want to miss the opportunity to do so.