To create a solid foundation for your affiliate marketing partnership and coherent next steps, it’s vital you[ create a comprehensive plan for your journey. Map out your main tasks and break them down into manageable steps you can refer to frequently. The strategy you create should also include details on your:
- Topics for each buyers’ journey stage
- Content creation calendar
- Publishing schedule
- Traffic generation channels, tactics, and strategies
- Chosen content types
- Key performance indicators (KPIs) for your campaigns
- Product offers
- Exclusive promotions
For instance, a KPI could be “time from lead to sale” with a target of 78 purchases. You could also state you’ll publish content on Mondays, Wednesdays, and Sundays with content creation falling on Tuesdays and Thursdays.