Grab attention and keep it
It’s all about standing out from others - You need to put yourself in front of a prospect’s face so that he can see you and your product. Don’t be afraid to use bright colors and images that grab attention! One thing is for certain, if you don’t stand out then the chances that someone will become aware of what you’re selling are slim to none.
Know your audience inside and out
The more information you have about your prospect the better-informed decisions you’ll be able to make with respect to marketing/communicating with them. So do everything possible so that you know in advance who your prospects are and what they want—because it’s important to align yourself with their needs as much as possible (so put themselves into a picture they already have). If there’s any way you can get this information through your clients go ahead and ask them for it!
Ask your customer/prospect questions
Everyone has a story to tell and they love talking about themselves so instead of telling them what you’re selling try asking questions that will lead them into it. When you do this they’ll not only like you but at the same time feel important for being able to help others solve their problems.
Create special interest groups, fan clubs, affiliates…for your prospects
The more people who know about what you’re selling the more opportunities you have of converting prospects into customers! So why not look for ways in which to promote your product/service by hooking up with other companies, organizations, blogs, or communities where your target audience hangs out? For example, if I were selling fonts I might hook up with people who sell graphic designs, etc…
Tell them what they want to hear (and the rest will follow)
If you look at most successful businesses you’ll notice that their marketing campaigns are all about easing customer’s minds by telling them what they already know is true. For example, have you ever seen a Mercedes Benz ad where it tells us how safe and reliable their cars are? Or a Fuji Film ad where it shows pictures of people smiling while using their product? Of course not! They do this because customers MINDLESSLY assume these things to be true so why waste time on convincing them otherwise when there are better ways to spend your valuable resources (time, money, and energy). If you do the same thing for your business you’ll be surprised at how effective it is!