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LogoutUser-generated content is awesome any time you can get it. Whether that is a forum (assuming things are positive about your brand, products, and services), FAQs, or other crowd-sourced ideas, UGC is big for building your editorial calendar.
You can do specific research, survey, or look at common questions asked by your audience to generate ideas for your content roadmap. You can also go even deeper by doing some first-party research through social media and your audience.
Surveying or focus grouping topics in an informal way can fuel new content you create based on the responses and sentiment you get from your audience.
Be open to asking, structuring your “ask,” and generating ideas from your audience to make sure you’re opening up a two-way street and delivering on what they want, not what you assume they want.