Click-Through Rate?

The click-through rate (CTR) represents the percentage of users who clicked on your website from the SERP. For example, your CTR is 10% if your site appeared on a results page 100 times in a week, and 10 people clicked on it. Use this metric as a barometer of how effective your title tags and meta descriptions are in attracting users’ attention.

Don’t be discouraged if you see low numbers in this metric; it just means you need to optimize your meta descriptions, titles, URLs and try to acquire some featured snippets that are relevant to your business. The average click rate for the [first position in Google is 28.5% So, boosting your keyword ranking can also increase your click-through rate.

To review your click-through rate, open [Google Search Console. On the left-hand side, you’ll find “Search Traffic > Search Analytics.” You’ll then see checkboxes titled “Clicks,” “CTR,” and “Impressions.” Click on the “CTR” box to view the report of the average click-through rate of your website and the top-performing pages and keywords.