Choose social media marketing goals that align to business objectives?

Digital Marketing
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#1

The first step to creating a winning strategy is to establish your objectives and goals. Without goals, you have no way to measure success and [return on investment (ROI)

Each of your goals should be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

This is the S.M.A.R.T. goal framework. It will guide your actions and ensure they lead to real business results.

Here’s an example of a S.M.A.R.T. goal:

“We will use Twitter for customer support and lower our average response rate to under two hours by the end of the quarter.”