Any journey begins with understanding what goal we are moving towards and the first step in the career journey of sales is: why sales? What is it about sales that many people look for an opportunity to work in it and why can be it a good professional move for those who have never thought about it?
Building your Base Ground- up: No matter what you are selling, it is important to understand what is available, what are the customer choices, and the customer’s own perception. What sells at the store, what is the role of retailers in selling, and how can you improve the purchase of your item. There are many basic challenges that start from the store and they in turn help in making the larger management roles. A person if skips this basic step, then once at a higher position, there decisions may lack clarity.
Customer is the Key: While we always say that in management the customer is the key, no role quite goes into such a deep emphasis on the same as does sales. During sales, the face-to-face or other direct modes of interaction with customers is maximum. That gives a deeper insight to the psychology of customers and their purchases which goes a long way in determining their ‘need’.
Passion Determines Talent: Unlike other roles like operations, marketing, and finance, where experience and the right knowledge along with hard work determine the results, a lot of the sales job is based on drive to work and passion. Sales forces are always on the ground, on foot or phone and it can get tiring, but those who willing to put in the effort have the opportunity to learn a lot from hands-on-experience.
Communicating the Right Pitch: All businesses are based on an ability to develop and establish a solid network. A good salesperson has to establish a network of various stakeholders, from distributors to retailers and from marketing team to operations team. Not only does sales gives an opportunity to establish this network but it helps build reputation in the market which goes a long way in doing business.
A Reflection of Performance: A good match is one where you both flexibility and competition is balanced and sales is such a role. There are many decisions that a sales executive has to take by him/herself. However, being a performance-based job, - that is the more you sell, the more you reap – means you have to be on your toes. For those who are looking for a job that challenges them, this is your stop.