Can you explain the impact of Ad rank on cost per click?
Ad Rank in AdWords is very crucial and helps in making out how prominent the ads are showed and affect the cost-per-click. Therefore, whenever Google changes your Ad Rank one should pay due attention. Ad Rank has enormous influence on the reflectiveness of the ads to the potential and prospective customers.
Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. The relevance of each keyword to its ad group. Landing page quality and relevance.