Can you discuss your worst digital marketing failure? How did you resolve it, and what did you learn?

Digital Marketing
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#1

Can you discuss your worst digital marketing failure? How did you resolve it, and what did you learn?

#2

My least successful campaign happened last year when I worked with a client on their social media campaign centred on the holiday season. The first step to establishing a digital marketing plan is having a clear understanding of your audience and the specific results you want to achieve.
I failed here, as the campaign achieved only 50% of its brand awareness goal, which I attributed to the budget being too small and the goals being too high. While leading this project, I learned how to be more realistic when setting goals and proactive when attempting to fix campaigns that are not performing as expected. So I Invested time to understand buyer personas and it provide amazing value while creating strategy.