Can ads on social media platforms connect with your desired demographic in real-time?

Yes. advertising research has found digital ads perform well, and many people use social media to find information about products and services that meet their needs. know what you want out of an ad campaign before you start a campaign; don’t waste time, money, or resources only to find it doesn’t work for your business. if you need help evaluating the effectiveness of your campaigns, check out our guide on measuring digital marketing return on investment(ROI). in addition to cost per conversion or click-through rates (CPC), metrics like traffic lift can gauge awareness change among targeted audiences and measure the true impact of an ad campaign.