While any individual can sign up for social media, social media platforms have become an important part of marketing for businesses of all sizes. The key to successful social media is to not treat it like an extra appendage but to treat it with the same care, respect, and attention you do all of your marketing efforts. Here are some things businesses should keep in mind while using social media.
Social Media Marketing Is Fleeting
By its nature, social media is a short attention span media—you have to catch their attention as they’re quickly scrolling through dozens of posts at a time. [Ad headline and copy are harder to fit into an attention-grabbing tweet than a traditional newspaper ad.
You Must Be Active on Social Media
One of the biggest mistakes retailers make is to open up accounts on every social media platform they think is relevant and then leave them alone with no activity. In fact, social media users may be turned off by the retailer who opens accounts and does not engage with clients or the public.
It may be better to not have a social media icon on your website if you are not going to actively engage with it on a daily basis.