Benefits of Improving Google Quality Score?

By analyzing thousands of PPC accounts, we know that Quality Score has a direct correlation on your success in Google Ads and Microsoft Ads. By [optimizing your Quality Scores.

you’ll be setting yourself up for higher return on investment (ROI). That’s because higher Quality Scores correlate with lower cost per conversion! Cost per conversion is different from cost per click.
It’s not how much you pay for each click, but how much you pay when someone takes the action you want them to take, whether that’s signing up for a free trial or making a product purchase. Since not every click results in a conversion, cost per conversion is generally higher than cost per click.

I hope you find this information helpful…see you on the next topic

Luckily, strong Quality Scores lower both your cost per click and your cost per conversion.
Generally speaking, the higher your Quality Score in Google Ads and Microsoft Ads, the lower your cost per conversion. Remember, a high Quality Score is Google’s way of saying that your PPC ad meets your potential customers’ needs. The better you are at meeting the prospect’s needs, the less Google will charge you for the ad click.