Become BFFs with social media reporting?

Remember what we said earlier about your audience playing a pivotal role in what gets shared around?

Whether you’re looking to curate or create viral content, you’re going to need to know what resonates with your followers.

How do you figure that out, though? For starters, look at which pieces of content performs the best by monitoring these [social media metrics]

  • Audience engagement
  • Keyword traffic and performance
  • Page impressions
  • Clicks and reach
  • Demographic data

Each of these social media metrics can give you insight into what has shareable potential.

Maybe it’s a video. Perhaps it’s a meme.