Based on what you know about our company, how would you recommend we use LinkedIn for marketing?
The current economic environment poses an interesting challenge for educational marketers. On the one hand, there are more prospective students/ professional in-market than ever before.
Education marketers are also under pressure to prove that their marketing campaigns lead to enrollment. As a result, many are shifting their metrics of success from cost per lead (CPL) to return on investment (ROI).
A prospective student/ professional who clicks on a LinkedIn ad is significantly more valuable than an average lead.
This shows that education marketers should value leads that have clicked on a LinkedIn ad much more highly since they are more likely to convert to students.
The addition of LinkedIn makes your current marketing on the biggest channels more effective.
From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your digital marketing strategy.
LinkedIn isn’t just for professionals and job seekers. Sure, millions of professionals use LinkedIn every day to grow their networks and their careers.
LinkedIn marketing hacks you can use to find new customers, create new contacts and ultimately grow your business.
- Find highly targeted customers and connections
- Grow your email marketing list
- Post-high-quality content
- Join groups — and stay active
- Make your institute’s page matter
- Avoid hard selling
- Start with connections, then build relationships