In [The Start-up of You authors Reid Hoffman and Ben Casnocha teach that we’re all entrepreneurs of our own careers. They argue that to become competitive in today’s global market, it’s critical to understand your assets (what you’re good at), your aspirations (what you want to do), and the market realities (what people will pay you for).
As you look at your work history, think of these three areas as puzzle pieces. Having only one or two isn’t enough. You need all three to develop a true competitive advantage.
You’ve likely heard the axiom, “Find a job you love, and you’ll never work a day in your life.” This may be true for some, but blindly following passion can lead to an unsustainable career. I’ve found Hoffman and Casnocha’s framework more practical. Know your assets and aspirations in light of the market realities—then pursue a path that maximizes all three.