Are long tail keywords better?

Digital Marketing
, , ,
#1

To simplify this entire article into a simple table, you’ll see that long tail keywords are the far better choice and rightly so.
At the end of the day, you need to do what is best for you and your small business. Of course, you want to save money and you want to have as large a web presence as you possibly can.

At the same time, you need to remember that the point of your having a web business isn’t (generally) to get people to click to your site and walk away unsatisfied with the results their search has given them; the idea is that they spend money!

Getting your customers to drop that dime and try out your business is the whole point. If you want to increase your conversion and make that sale then you should be directing traffic to your specific type of widget, whatever that may be.

In this day and age of online searches short tail keywords are very difficult to break into the rankings of. As discussed earlier it is almost impossible for small or even medium-sized businesses to rank among the big boys.

So if this is not a fight that you are even able to have, why would you want to try?

If you have a huge body of content, a very specific but general item, or strong brand and domain authority then maybe the short tail keywords will still work for you.

However, if you are looking for higher conversion rate, lower cost, lower competition, and volume that is specifically after what it is that you are selling, the long tail keyword game is one that you should be in. I hope you find this information helpful…see you on the next topic