Audiences today have an international content palette. The worldwide success of international titles like “Parasite” and Spanish shows like “Money Heist” only confirm that content now traverses global boundaries. As OTTs go global and studios and sporting leagues launch their own OTT platforms, the need for technology that localizes this volume of content will increase at an enormous scale. With timelines that can put distribution and post-production teams under undue pressures and stringent and diverse global distribution norms for content, this is perfect use case for Artificial Intelligence (AI).
Today media companies create content in over 30+ languages, and the list increases with rollouts in new territories. AI provides a competitive advantage by eliminating the redundancies in content localization workflows while enabling teams to focus on the job’s necessary creative elements.