Interview questions for Aditya Birla Fashion Sales / Sales Executive
Hi everyone, this topic is for sharing Preparation guidelines and interview experience for Aditya Birla Fashion Sales / Sales Executive
The Sales / Sales Executive at Aditya Birla Fashion involves a multi-stage assessment and interview process, designed to evaluate both technical skills and business proficiency. Below is a summary of the process and key points from the interviews you provided:
Assessment Test Rounds:
No separate online/aptitude assessments were reported in the shared experiences.
Interview Rounds:
Round 1: HR/General Interview
Focus: Motivation-fit, adaptability for customer service, comfort with day-to-day sales interactions, and comfort with basic mathematics used in retail.
Sample focus areas: “Tell me about yourself,” “Why do you want this job?” “What can you bring to this job?” Comfort with customer-facing work and numerical tasks.
Outcome noted: In some cases, candidates cleared the process with this single HR round.
Round 2: Technical/Knowledge-Based
Focus: Brand/company knowledge for the store/section you will sell (e.g., Adidas) and understanding of market positioning and competitors.
Assessment: Deeper questions on brand positioning and product knowledge.
Round 3: Final Discussion
Focus: Scenario-based sales situations to assess problem-solving, customer handling, and communication.
Assessment: Handling sales challenges and real-life examples from past experiences.
Interview Preparation Tips:
Practice retail math: quick percentages, discounts, and simple calculations used in billing.
Build adaptability for customer service via mock role-plays and scenario practice.
Research the brand you’ll be selling (e.g., Adidas): products, positioning, and competitors; also review Aditya Birla Fashion’s portfolio.
Prepare concise responses for “Tell me about yourself,” “Why this job?” and “What value will you add?”
Communicate clearly and confidently; align your skills to the job requirements.
Keep applying regularly and track openings on major job portals (e.g., Naukri.com).
Technical/Domain/Brand Knowledge
What do you know about the brand you’ll be selling (e.g., Adidas)?
How is Adidas positioned in the market?
Who are Adidas’s key competitors, and how does it differentiate itself?
Sales Skills/Customer Service
How comfortable are you with customer service and interacting with customers throughout the day?
How do you adapt to different customer personalities or changing store situations?
How would you handle a difficult customer or a product complaint?
How would you approach upselling or cross-selling to increase basket size?
HR/Personality/Behavioral
Tell me about yourself.
Why do you want this job?
What can you bring to this job?
Describe a time you quickly learned or adapted in a customer-facing situation.
Situational/Leadership/Decision-Making
Scenario-based: How would you handle common sales challenges in-store?
Give an example of a sales challenge you faced and how you resolved it.
Numerical/Math for Retail Sales
Are you comfortable doing quick mental math for billing and discounts?
Calculate the final price after a percentage discount.
If you have attended the process from your campus, pls share your experiences here; Please follow [guidelines](https://discuss.boardinfinity.com/t/interview-transcript-guidelines/22428?u=abhay-gupta-ebaf4123)
Application Process: [Application process details not provided]
Interview Rounds:
Round 1 - Interview:
Questions Asked: The interview was focused on assessing adaptability and comfort with customer service. The interviewer also emphasized the importance of mathematics in the role.
Your Approach: I acknowledged my discomfort with customer service adaptability but highlighted my willingness to learn and improve. For the mathematics aspect, I mentioned my practice and readiness to tackle challenges.
Outcome: The round went well, and I received positive feedback on my honesty and proactive attitude.
Preparation Tips:
Practice mathematics regularly to build confidence in handling numerical aspects of the role.
Work on improving adaptability in customer service scenarios through mock interactions or role-playing.
Conclusion:
Overall, the interview experience was positive and better compared to other companies. While I identified areas for improvement, such as customer service adaptability, I also recognized the importance of mathematics in the role. My advice to future candidates is to focus on these two aspects to perform well in the interview.
Application Process: Applied through a recruitment consultant in March 2024.
Interview Rounds:
Round 1 - HR Round:
Questions Asked:
“How to sell our product with high margin to the distributor?”
Your Approach: Focused on demonstrating confidence and strong communication skills while addressing the question. Emphasized understanding the distributor’s needs and aligning the product’s value proposition accordingly.
Outcome: Successfully cleared the round.
Preparation Tips:
Prepare thoroughly to feel confident and comfortable during the interview.
Work on improving communication and language skills.
Dress formally to make a good impression on the HR.
Conclusion:
The interview was a positive experience, and the key takeaway was the importance of confidence and clear communication. Future candidates should focus on these aspects and ensure they present themselves professionally.
Application Process: I applied by submitting my resume, and after a short screening, I was called for the interview process. The HR team took care of the initial round where salary negotiations were discussed.
Interview Rounds:
Round 1 - HR Round:
Questions Asked: The HR discussed my background, experience, and salary expectations. They also asked about my interest in the sales role and how I handle customer interactions.
Your Approach: I was honest about my experience and shared examples of how I’ve handled sales scenarios in the past. I also researched the company’s salary standards beforehand to negotiate confidently.
Outcome: I passed this round and moved forward in the process.
Preparation Tips:
Research the company’s sales strategies and market position.
Be clear about your salary expectations and justify them with your experience.
Prepare examples of past sales achievements or customer interactions.
Conclusion:
The process was straightforward, and the HR round was more about fit and expectations. Being prepared with research and clear communication helped me navigate it smoothly. For future candidates, I’d advise focusing on aligning your experience with the role and being confident in negotiations.
Company Name: Aditya Birla Fashion Position: Sales Location: [Not specified] Application Process: Walk-in interview conducted in August 2023.
Interview Rounds:
Round 1 - HR Round:
Questions Asked:
What is fabric in ethnicwear?
What is knowledge in retail?
How to treat customers and sell to them?
Your full introduction in English.
Your Approach: Answered confidently, even as a fresher, with a smile. For questions I didn’t know, I politely admitted lack of knowledge.
Outcome: [Not specified]
Preparation Tips:
Interview confidently, even if you’re a fresher. Smile and answer what you know. If you don’t know something, admit it politely.
Conclusion:
The interview was straightforward, focusing on retail knowledge and customer handling. Confidence and honesty were key. For future candidates, focus on retail basics and practice speaking confidently.
Application Process: I applied via a referral and was interviewed in February 2024.
Interview Rounds:
Round 1 - One-on-one Round:
Questions Asked: Normal questions related to my previous organization.
Your Approach: I answered honestly, highlighting my experiences and skills relevant to the sales role.
Outcome: The round went well, and I felt confident about my responses.
Preparation Tips:
Brush up on your previous work experiences and be ready to discuss them in detail.
Practice answering behavioral questions related to sales roles.
Conclusion:
The interview was straightforward, focusing on my past experiences. I would advise future candidates to be clear and concise while answering and to ensure they know their resume well.
Application Process: Applied through regular job search and application process.
Interview Rounds:
Round 1 - HR Interview:
Questions Asked:
Why do you want this job?
What can you bring to this job?
Your Approach:
For the first question, I focused on aligning my career goals with the company’s vision and the role’s responsibilities.
For the second question, I highlighted my relevant skills and experiences that would add value to the team.
Outcome: Successfully cleared the round.
Preparation Tips:
Regularly search and apply for roles to stay updated with opportunities.
Focus on aligning your skills and experiences with the job requirements during interviews.
Conclusion:
The interview was straightforward, and the HR round was more about understanding my motivation and fit for the role. Preparing clear and concise answers about why I wanted the job and what I could contribute helped me perform well. For future candidates, I’d recommend researching the company and role thoroughly to answer such questions confidently.
Application Process: I applied via a job portal in November 2023.
Interview Rounds:
Round 1 - Group Discussion:
Questions Asked: “Social welfare in India” was the topic given for discussion.
Your Approach: I actively participated, shared relevant points about government schemes, and listened to others to build on their ideas.
Outcome: I passed this round and moved to the next stage.
Round 2 - HR Interview:
Questions Asked: “Tell me about yourself.”
Your Approach: I gave a concise summary of my background, skills, and why I was interested in the sales role.
Outcome: The round went well, and I received positive feedback.
Conclusion:
The interview process was smooth and well-organized. The group discussion round was engaging, and the HR round was conversational. I would advise future candidates to stay confident, prepare well about the company, and be clear about their career goals.
Application Process: I applied through a referral and was interviewed before July 2023.
Interview Rounds:
Round 1 - One-on-One Round:
Questions Asked:
Your qualification
Your job skills
Your motivation
Why do you want to work in the fashion field?
How hardworking or punctual are you?
Your Approach: I answered honestly, highlighting my relevant qualifications, skills, and enthusiasm for the fashion industry. I also emphasized my strong work ethic and punctuality.
Outcome: The round went well, and I felt confident about my responses.
Preparation Tips:
Research the company and its fashion lines to align your answers with their brand.
Practice answering common interview questions about your skills and motivation.
Be ready to discuss your interest in the fashion industry specifically.
Conclusion:
Overall, the interview was straightforward and focused on assessing my fit for the role. I could have prepared more about the company’s recent collections to add depth to my answers. My advice for future candidates is to be clear about your passion for fashion and demonstrate how your skills align with the role.
Application Process: I applied via a walk-in interview before October 2022.
Interview Rounds:
Round 1 - Resume Shortlist:
Questions Asked: N/A (Resume screening round)
Your Approach: Ensured my resume was crisp and highlighted relevant skills.
Outcome: Shortlisted for the next round.
Round 2 - HR Round:
Questions Asked:
Tell me about yourself.
How would you style yourself for a party?
How would you style a model for a party?
Situational questions.
Questions based on my responses during the conversation.
Your Approach: Answered honestly and confidently, focusing on my passion for fashion and styling.
Outcome: Moved to the next round.
Round 3 - Group Discussion Round:
Questions Asked: Discuss styling and create a dress based on your imagination.
Your Approach: Participated actively, shared creative ideas, and collaborated with the group.
Outcome: [Not specified]
Preparation Tips:
Research the company’s history and goals.
Practice speaking clearly about your fashion sense and styling ideas.
Be confident and authentic in your responses.
Conclusion:
The interview process was engaging, especially the group discussion round where creativity was key. I focused on showcasing my passion for fashion and styling, which seemed to resonate well. For future candidates, I’d advise being clear and confident in expressing your ideas and staying true to your personal style.
Your Approach: Highlighted my key strengths like communication and adaptability, relevant to the sales role.
Outcome: Progressed to the HR round.
Round 4 - HR Round:
Questions Asked: “Tell me about yourself.”
Your Approach: Gave a brief overview of my background, skills, and why I’m interested in the role.
Outcome: Awaiting final results.
Preparation Tips:
Always stay confident in your answers and mindset.
Focus on showcasing qualities like communication and adaptability, which are crucial for sales roles.
Conclusion:
The interview process was smooth, and I felt prepared for each round. Reflecting on it, I could have researched more about PUMA’s recent initiatives to tailor my answers better. For future candidates, confidence and clarity in expressing your thoughts are key!
Application Process: I applied via Naukri.com and was interviewed before September 2020.
Interview Rounds:
Round 1 - General Interview:
Questions Asked:
Tell me about yourself.
What do you know about Adidas?
Adidas is a sports and fitness brand.
Your Approach: I prepared by researching Adidas and its brand values, ensuring I could speak confidently about the company. For the “Tell me about yourself” question, I kept my response concise and relevant to the role.
Outcome: The interviewer seemed satisfied with my answers and moved me to the next round.
Round 2 - Technical/Knowledge-Based:
Questions Asked:
More detailed questions about Adidas and its market positioning.
Your Approach: I leveraged my research to provide specific examples of Adidas’ products and marketing strategies.
Outcome: Successfully cleared this round.
Round 3 - Final Discussion:
Questions Asked:
Scenario-based questions about handling sales challenges.
Your Approach: I used real-life examples from my past experiences to demonstrate problem-solving skills.
Outcome: Received positive feedback and was selected for the role.
Preparation Tips:
Research the company thoroughly, including its products, competitors, and market position.
Practice common interview questions like “Tell me about yourself” and scenario-based questions.
Focus on clear and confident communication.
Conclusion:
The interview process was smooth and well-structured. The interviewer was keen on testing both my knowledge and communication skills. I would advise future candidates to prepare well about the company and practice speaking confidently. This role is great for those who are passionate about sales and the brand.