Actionable content is content that can help you take action and get results.
Say, for example, you wanted to talk about growth hacking in the B2B landscape, an actionable way of doing it is to give an instructional on how to get more leads using a particular piece of software.
This type of content packs a lot of value because it tells the reader exactly what they need to do to create for themselves.
Given our years of growth hacking, we’ve found that the most engaging types of content are actionable ones. These are also the pages that people frequently bookmark and share with other people.
Actionable LinkedIn articles include guides, instructional, how-to’s, etc.
Make sure you include a lot of screencaps to serve as examples and to make things easier for your reader to understand.