About ad creation in Ads Manager?

Facebook Ads Manager is a unified ad creation tool that you can use to create and publish ads to Facebook, Instagram, Messenger and Audience Network.

The ad creation workflow is made up of three distinct levels:

  • Campaign level: This is where you select the ad objective, or overall goal of your campaign.

  • Ad set level: This is where you define the audience that you’d like to reach, choose your ad placements, determine a budget and set a schedule.

  • Ad level: This is where you’ll design the ads themselves. You can choose your ad format, upload images and video, and add text, links and more.
    To create ads in Ads Manager:

  • Create your campaign: From the main table in Ads Manager, select Create to open the Create a campaign window. In this window, you’ll select the basic settings for your new campaign, ad set and ad. You can also use existing campaigns, ad sets or ads to create new ones.

  • Refine your settings: Select Continue to move on to the editing pane. This pane will open in an expanded view, but you can select to minimise it. In the editing pane, you’ll choose a campaign objective, audience, placement and ad format.

  • Publish or save as draft: When you’re ready, select Publish or Close to save your draft.

For example, if this is the first time you have created an ad for your business in Ads Manager, you might choose the Brand Awareness objective. This objective will help build interest in your goods or services. To start, you’ll select Create. In the Create a campaign window, you have the option to choose some basic campaign, ad set and ad settings. Select Continue to enter the editing pane.