Marketers mainly focus on two things in their day-to-day activities —– 1) Direct Marketing 2) Brand Marketing. There is always a question as to how much time, money and resources have to be allocated among these two.
Here are the 5 key differences between them which can help to devise a successful Marketing Plan;
Direct Marketing is intended towards generating demand and increase the revenues of a company.
Brand Marketing is all about connecting with the audience at a much deeper level through stories.
- Urgent Vs Important
Direct Marketing has immediate effect in the top line revenues. High-level of urgency and importance is usually given.
Brand Marketing has a long-term effect on the brand equity and work as a shield against the market forces (like competition). It’s not urgent, but highly important.
Direct Marketers always think about —- testing and measuring.
Brand Marketers think about —- Differentiation
Direct Marketing metrics are — response, leads, conversion, sales.
Brand Marketers focus is on metrics like — awareness, recall, recognition, engagement (likes, shares, views, media mentions)
Direct Marketing is like sprinting. (Need results in quick time)
Brand Marketing is like running a Marathon. (It takes time)