With more than 2.8 billion users on Facebook, potential customers are looking for brands like you! By using a great Facebook marketing strategy you can broaden your reach, develop your brand identity and make sure your customers are informed.
With that being said the next question is where to start? Firstly, if you don’t have a Facebook Business Page for your brand, go ahead and make one. A Facebook Business Page is a free tool that allows brands to connect with their potential customers and build a community. Go to Facebook Businessto get started and make sure you fill in all the important information required.
Facebook has many sections that cater to your needs as a brand and can be added to your page to increase engagement. For example; your home page is the first thing that your customer will see, so make sure you use it to your advantage and make it as simple yet as attractive as you can.
Other sections like about; community; events; info and ads; offers and posts are equally important. So consider which sections best suit your business and complete as many of them as you can to keep your customers engaged and informed.
I would like to introduce some of Facebook’s Best practices that if applied, your brand can create a very engaging platform to be on.
Make Facebook Videos:
500 million people watch Facebook videos daily making it a very reliable source of promotion of your brand. One of the ways to generate more views on your business page is using Facebook Live, as it allows you to connect with your audience on a larger scale and for free!
Share your journey with your audience:
Sharing your journey, and celebrating your milestones on your page will make your page more personal especially if there are offers and discounts provided on occasions. Try to create more personal and engaging posts.
As we speak of personalization, using Facebook Messenger is a great source to connect to your audience and receive feedback directly. 1.3 billion people use Facebook Messenger and prefer live chatting over calling, and also expect a fast response. People are more likely to convert to customers from potential customers if you have personal conversations with them.
Generate Facebook Ads:
Facebook has an advertising audience of 2.14 billion, that’s the number your ads can reach! While they cost money, they are highly effective and worth the investment. Facebook helps you by keeping a track of the reaction to the promotions you run and make successful future campaigns.
Make the most of Facebook Publishing Tools:
If you have a busy schedule during the week, using the scheduling tool you can line up your posts during the weekends. With this, you will be able to keep your page active. You can also create videos, make offers, post job applications, write notes, advertise your business, and promote events.
So what are you waiting for, go ahead and create some personalized andi7 engaging content to reach your target audience. I bet Facebook can make it easier! Just remember social media is a tool that can help you be the right person at the right time!