- Low cost : What characterizes viral campaigns is that the users do a significant part of the work for the brand, which drastically cuts down the costs of distribution. It is unnecessary to buy advertising or media space.
- Its potential to reach a lot of users: A viral video on the Internet has the ability to reach a huge international audience without having to invest a ton of money or make an extra effort. Due to this, a small company or even a private individual can go viral.
- It is not invasive. In viral marketing, the social media user is the one making the decision to participate and share content, so it lessens the possibility of the brand coming across as invasive. Because of this, the perception of the brand and the interaction are significantly better, compared to more typical forms of advertising.
- It helps build up your brand. If you really hit the bulls-eye in terms of creativity, you create content so incredible that users share it and develop a personal connection with your brand. It is without a doubt an extremely powerful tool when it comes to branding and awareness.