What is CTR (CLICK THROUGH RATES)?
A CTR (Click Through Rate) is the ratio of Number of Clicks that are received on your ad to the Number of Impressions received on your ad.
It is always expressions as a %
Higher CTR , means that your ad is like by people, they want to know more about the communication, offer, product or service.
Different Platforms & Ad formats have different CTR. Although CTR is not fixed, but some benchmarks can be considered as below
Facebook / Instagram Ads: CTR: ~0.5% to 5% (Depending on Campaign Objective, Ad format, communication)
Display (GDN): CTR: ~0.3 to 1%
Google Search: Depends on Ad Copy and Keyword Theme which is Bid (Brand, Core, Competition) . CTR Can be anywhere between 3% for Competition to 10% for Core KW to 35% for Brand KW.
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