A tried and tested link building tactic that is really easy to get started with, and that can drive some quick-win results is broken link building.
This strategy involves finding relevant pages in your industry that could link out to you and that have broken outbound links. You can reach out and suggest that the broken link is updated to point to a relevant piece of content on your site.
A real quick way of doing this is to monitor your competitors’ backlink profile for broken links, and you can learn how to do this with the SEMrush backlink audit tool in this [guide to finding a competitor’s broken backlinks.
Most businesses find themselves mentioned in the press from time to time for one of many different reasons, with some natural references and others coming about as a result of your PR team’s efforts.
It is not uncommon for this coverage not to link and to just be a brand mention, but it is often easy to see this turned into a link with only minimal effort.