IT usually has no bearing on your chances of pursuing a full-fledged career in marketing. Digital marketing and information technology are diametrically opposite. The purpose of the information is to keep networks operational. Understanding the operation of various system components is central to information technology. It is about efficiently running anything and everything critical to the overall operation of the organization. It entails streamlining all operations so that each department is kept up to date on time and there is no communication between them. It facilitates collaboration. It becomes easier to track all activities, which aids in identifying underperforming areas. The goal of digital marketing is to connect with customers. It is all about utilizing every digital platform available to promote one’s product offerings to interested consumers. With everything post-pandemic going digital, companies are catching up as they realize how the consumption point is shifting over time. Search Engine Optimization, Social Media Marketing, and Email Marketing are some digital channels for marketing your core competencies.