This is a critical question because it will show your success, self-confidence, and preparation.
Employers take this question very seriously, and you should, too.
In this answer, do double-time by selling yourself and by demonstrating your knowledge of the company.
Start by doing your homework on the employer before the interview, even if it is “only” a telephone interview.
Do a careful analysis of the job’s requirements so you know:
- The requirements you meet.
- The requirements you exceed.
- The requirements you don’t meet.
You will know what and how to answer when you go through the three above stated points, you can use this example for better understanding :
This is a critical question in the process, thank you for asking. Based on what you’ve said today and from the research I’ve done, your company is looking for a skilled communicator and experienced marketer to grow your business and help your company stand out from the competition. At my previous company, I increased their activity by 24% by implementing targeted social media advertising. I will bring that innovative and entrepreneurial spirit to your company, and your success will be my top priority.