Why should we hire you?

This is a critical question because it will show your success, self-confidence, and preparation.

Employers take this question very seriously, and you should, too.

In this answer, do double-time by selling yourself and by demonstrating your knowledge of the company.

Start by doing your homework on the employer before the interview, even if it is “only” a telephone interview.

Do a careful analysis of the job’s requirements so you know:

  1. The requirements you meet.
  2. The requirements you exceed.
  3. The requirements you don’t meet.

You will know what and how to answer when you go through the three above stated points, you can use this example for better understanding :

This is a critical question in the process, thank you for asking. Based on what you’ve said today and from the research I’ve done, your company is looking for a skilled communicator and experienced marketer to grow your business and help your company stand out from the competition. At my previous company, I increased their activity by 24% by implementing targeted social media advertising. I will bring that innovative and entrepreneurial spirit to your company, and your success will be my top priority.