A market uses Search Engine Optimization (SEO) as a tool of digital marketing to enhance a website in order to improve its visibility during search results. In order to improve the user’s overall experience, the most relevant web pages are ranked and appear in that order in front of them. In order to make the website relevant, appropriate content has to be created which brings in the role of an SEO content writer. The content can be educational, informational, and something that engages or solves user-generated queries. In order to generate organic traffic to the site (which can potentially be converted to sales in the case of an e-commerce site), the content should focus on the important keywords that a user feeds as inputs in the search engines. The content should finally rank well in the search engines in order to generate maximum traffic from the existing and potential target audience.