The goals of marketing can be broken down into five main areas: to raise brand awareness, to generate high-quality leads, to grow and maintain thought leadership, to increase customer value, and to empower your colleagues to become brand ambassadors.
They are Specific, Measurable, Attainable, Realistic, and Timely. When you use this system to define your goals, you define much better goals that in turn inspire a much better marketing campaign.
How to set marketing goals based on business goals
- Identify how much revenue you need to generate from your inbound marketing efforts.
Determine how many sales you need to hit those revenue goals.
- Identify your closing rate and how many opportunities you need.
Identify how many SQLs you need.
Identify how many MQLs you need.