What metrics will you report on and how?

When discussing this client question in a meeting, it’s helpful to point to historical ROI data where you achieved clear successes. Defining success and what it means to your prospect is also imperative because they may have a different definition of what it looks like to them. I measure this using the same metrics used for any other marketing activity: traffic, leads, and customers.

One great reporting tool I can recommend is This robust analytics and reporting platform will help all departments get on the same page and allow you to spend more time on campaign management.

The more crystal clear you can be on how to define measurable wins, the better. Manage expectations right away. Thorough reporting (share a sample report if possible) will help with a litany of issues and ease your new client into a better understanding of the working partnership.